Media Literacy

Do you need Media Literacy?
Check it out the following sites about Media Literacy, or search Media Literacy

» Brand-stretching - - the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising.
» Call to distraction - How to tell the difference when there is no difference to tell. Salon article.
» Enlightenment to go - One man's teaser ad campaign is another's otherworldly obsession. Salon article.
» Gandhi was no pitchman - Why Apple chose the wrong icon to promote their product. Article from Salon.
» Getting dirty - Critique of a Shield soap commercial, by Mark Crispin Miller.
» Labor, patriotism, and Michael Jordan in a Nike advertisement - Examination of Nike's use of Michael Jordan in an apparent attempt to restore their tarnished image.
» Malt liquor marketing to Latinos - The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market.
» Smoke gets in your eyes - Are cigarette manufacturers not just placing ads but also creating magazines for their own advertising? Article from Salon.
» Talk dirty to me, Nike - The shoe company's new ad campaign gives new meaning to "Just Do It". Salon article.
» The Sweeps - Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
» The contrition peddlers - When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article.
» let's English! - English has become the lingua franca of global merchandise, but does it mean anything? Salon article.