Ethics and Standards

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» Advertising and Marketing on the Internet: Rules of the Road - FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
» CommercialAlert Complaint to the FTC - Details CommercialAlert's complaint of deceptive advertising in search results, and the FTC's ruling.
» Desperately Seeking Search Engine Marketing Standards - Reviews efforts to create standards for SEO industry and search engine marketing professionals.
» Email Marketing Ethics and Spam Reporting - Guide to avoiding being spammed and sending e-mail without spamming.
» Full Code of Ethics - American Marketing Association - The AMA's code of ethics for marketing on the Internet.
» LawMeme - Google wins in SearchKing lawsuit - James Grimmelmann looks at the SearchKing vs. Google case. Includes links to earlier coverage and other related resources.
» SEOpros.org - Organization of SEOs and marketing consultants developing and implementing a set of best practices for the search engine optimization industry. Includes a database of consultants, consumer tips, SEO skills sets, complaint registry and forums.
» ScreenSpam.org - Effort to discourage companies from using across-the-screen 'rich media' advertisements.
» Search Engine Disclosure Ratings: May 2003 - Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
» Search Engine Optimization Standards Discussion - Examines the issues surrounding SEO standards of conduct.
» Search Engines: Economics & Ethics - Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
» The Classification of Search Engine Spam - Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
» The Control of Misleading Advertisements Regulations 1988 - UK Act of Parliament that covers misleading advertising on the Internet.
» The Curse of Cloaking - Describes the act of cloaking, and explains why you should not do it.