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» Allaboutbranding.com - Provides resources and opinions on branding. Includes brand development, management and communications.
» Brand Positioning - Defines the goals and qualities of successful brand positioning.
» Branding and Franchising - A coleciton of articles on franchising and brand positioning.
» Colmar Brunton Research - Explains the concepts of brand positioning analysis.
» International Brand Architecture - A collection of excellent articles on international branding and advertising.
» Introduction to branding - A short introduction to branding for beginners.
» Managing Market Identity - A general article on positioning a company in the marketplace.
» Marketing Basics - Briefly explains the concept of market positioning.
» Marketing study of CKOne - Extensive article on how Calvin Klein created, marketed and positioned the unisex perfume, CKOne.
» Positioning a Tourism Destination - An article on how to position a tourist destination in order to gain a competitive advantage.
» Products, Positioning, and Market Segmentation - An article by Thorson, Esther. Advertising Age: The Principles of Advertising at Word, 1989.
» The Global Registry - Competitive pressures for customer care and market positioning.